AI Insights · Timothy · July 2025
Top Fashion Games on iOS in Bulgaria: Q2 2025 Insights
Explore the performance trends of the top 5 fashion games on iOS in Bulgaria during Q2 2025, highlighting downloads, revenue, and active users.
During the second quarter of 2025, the leading fashion games on iOS in Bulgaria showcased diverse performance trends in terms of downloads, revenue, and active users.
Lady Popular: Dress Up Game from XS Software JSCo saw a notable increase in weekly revenue, peaking at approximately $3K in early June. The game maintained a steady download rate, with a slight decrease towards the end of the quarter, while active users fluctuated, ultimately declining from 649 to 577.
Project Makeover, published by Magic Tavern, Inc., experienced a consistent rise in revenue, reaching around $829 in the week of June 9. Downloads were highest in early June with nearly 1K, and active users peaked at 3.3K in the same period before settling at 2.3K by the end of June.
Covet Fashion: Dress Up Game by Crowdstar LLC had modest revenue gains, culminating at $371 in the last week of June. The app's downloads remained low, with a slight bump in early June. Active users showed a gradual increase, ending the quarter at 21.
SuitU: Fashion Avatar Dress UP from Libii HK Limited exhibited fluctuating revenue, peaking at $234 in April. Downloads were minimal but saw a small rise in June. Active users hovered around 200, with minor variations throughout the quarter.
Lastly, Pocket Styler: Fashion Stars by Nordcurrent UAB experienced a revenue increase, reaching $262 in mid-May. Downloads decreased over the quarter, with a small resurgence at the end, while active users trended downwards from 317 to 219.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the fashion gaming market in Bulgaria. For more detailed analytics, visit Sensor Tower's platform.
